Kluman & Balter (Waltham Cross, Herts) recommends adding icing and edible decorations to doughnuts to add value.

The company supplies sugars, icings, colourings and edible decorations, such as plain, milk and white chocolate flakes, shavings and curls.

Its Multifoods doughnut mix is designed for ‘make-to-order’ doughnut machines and larger production machines.

“Freed from worries about consistency in the mix, bakers can concentrate on the toppings and maximise sales potential by displaying a variety of differently decorated options,” says the firm.