Warburtons and Hovis go head-to-head on all-British bread
Both Hovis and Warburtons have announced their intentions to use 100% British wheat in loaves from early 2010, with Hovis stealing a march on its rival by switching the entire range to UK-grown wheat. While Warburtons said it would launch two “all-British loaves” from March 2010, made using wheat sourced ...
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