Report comment

Being proud of our products is really food for thought. In a ever changing environment and shopping experience for consumers, where Bakery is not in the forefront of shoppers minds, It looks like ASDA have taken positive steps to cure problems that have existed for many years.
However, in the four areas of improvement, centralised bakeries can only realistically achieve one in my opinion which is consistency. Availability would still be open for discussion and quality would start deteriorating from the oven with freshness closely following. The removal of Scratch baking can have a reverse effect to business. The smell of bread sells freshness.
Is it a sticking plaster for issues of recruitment and education and training. Sometimes we need to go backwards, to go forward, to exceed our customers needs who demand value.