Asda like-for-like sales fell 5.8% year on year in the quarter to 30 September 2016, according to figures released by owner Walmart.

The performance was an improvement on the previous quarter when sales fell 7.5% year-on-year - the largest quarterly sales decline in Asda’s history.

Brett Biggs, Walmart’s chief financial officer, stated that “the key priority remains with driving an improved customer experience and building sales momentum by simplifying the offer, improving product availability and making strategic investments in service and price.”

Asda’s net sales fell 3.8%, the supermarket reported in its Q3 results.

Sean Clarke, who took over as CEO of Asda in July this year, said putting customers first and foremost is at the heart of the business.

“We have lowered thousands of prices, improved hundreds of own-brand products and invested in more hours for colleagues on the shop floor - so it’s encouraging to see more customers shopping with us in stores and online,” he said.

“It is equally encouraging to see our commitments to quality and price recognised by the wider industry.

“Our own-label products have won record numbers of awards, including the Quality Food and Drink awards Retailer of the Year, while Which? found Asda to have the lowest prices on brands for the seventh month in a row.”