Multiple retailer Budgens has pledged its support for National Cupcake Week (NCW), with live cupcake tasting  planned for its stores. 

It will also be decorating 190 stores – all of which are owned by independent retailers – with NCW bunting and selling partner charity CLIC Sargent’s pin badges to help raise vital funds for children and young people with cancer.

The retailer sells ambient packaged, in-store bakery and locally sourced cupcakes, which it said were very popular in-store.

It will be stocking cupcakes from SuperValu (Budgens’ own-brand); Fatherson Bakeries – a small family-run bakery; Emma’s Country Cakes – offering 50p off the cupcake range; The Fabulous Bakin’ Boys – part of a back-to-school promotion; and May and Raeburn.

Emma’s Country Cakes will also be hosting cupcake tasting sessions in four Budgens stores: Billingshurst, West Sussex; Sawston in Cambridgeshire; Sandy, Bedfordshire; and Abingdon, Oxon.

NCW takes place from 17-23 September, to find out more and to register your support visit