A focus on food-to-go bread products is key to future growth, according to the latest research by Lantmännen Unibake UK.
In the company’s recent Bread Barometer Survey, 20% of UK respondents said they ate bakery products on-the-go more frequently than they did two years ago.
The 2012 web survey was carried out across seven European countries, with the percentage of respondents eating more bakery food-to-go in the UK up 7% on their European counterparts.
Kate Raison, marketing director, Lantmännen Unibake UK, said: “The Bread Barometer research told us a lot about consumer priorities and eating habits, from which retailers and caterers can benefit.
“Many of us feel busier than ever and, over the last two years, more consumers are demanding hand-held products which can be eaten on-the-move. The UK results suggest that eating on-the-go is becoming habitual, indicating that outlets need to put more focus on the food-to-go opportunity going forward.”
Raison explained that how retailers and caterers present and package their hand-held food offerings can affect whether consumers will initally buy them, and then come back for more.
The survey revealed that 24% of consumers wanted easy-to-handle meals, while 20% want them to be quick to eat.
Forty-seven per cent of respondents said they bought their bakery products in supermarkets, followed by 17% at local bakeries.
In terms of the eating occasions, 43% ate bakery products at lunchtime, 30% at breakfast, 15% in the evening, and 12% as a snack through the day.