Greggs has launched its summer menu by unveiling two dresses designed by Katy Perry’s costume creator – and made entirely of salad.
Greggs has released pictures of its two couture-inspired ‘salad dresses’ made from ingredients in the new Greggs summer salad menu.
Designed by celebrity costume creator Kate Tabor, the dresses were commissioned to celebrate the Greggs summer salad range.
The on-the-go food business also revealed new research showing 61% of Brits say they are much more health-conscious than they were five years ago.
Greggs’ range of lower-calorie menu options now accounts for more than 10% of sales, it reported last week, when it announced total sales were up 7.5% in first 19 weeks of 2017.
The salad dresses took a team of four designers around 200 hours to create, with the couture-inspired creations being built from ingredients including lettuce, tomatoes, courgettes, peppers, jalapeños, onions, chillies and limes.
The freshly prepared salad dresses were made from 5,000 salad leaves, 100 limes, 80 bell peppers, 150 chillies and 50 bulbs of garlic.
Greggs’ new range includes:
• Coconut, lime and chilli chicken salad
• Mexican chicken, smoky rice and bean salad
• Falafel, harissa, roast vegetable and grains salad
• Honey roast ham, free range egg and potato salad
• Chargrill chicken, roast vegetable & grains salad
• Cheese, tomato and basil pasta salad
The summer salad range is available now in 1,800 shops nationwide.