Heston’s saucy puddings boost Waitrose sales
The ’Heston effect’ seems to be working once again for Waitrose this Christmas after the retailer reported a 6.8% jump in weekly sales, helped by sales of the celebrity chef’s Hidden Sauce Figgy Pudding.
To continue reading, register for free
You are what you read, registration is quick, easy and free. Just click register now and you’ll be finished faster than it takes you to butter a crumpet!
Don’t miss out:
- Unlimited access to content
- Regular newsletters to your inbox
- Save articles to read later on
- A more personalised experience
Already registered? Please log-in here