Boots UK has joined forces with Jamie Oliver to launch his first deli-inspired lunchtime range, in a bid to banish “lunch lethargy”.
The new ‘Jamie Does Lunch’ range, has been designed to cater for the food-on-the-go market, and is the first time Oliver has launched such a range on the high street.
On sale from today (22 October), it will consist of 21 options, including sandwiches, wraps, salads and dips. Items include Empire chicken salad, Bombay potatoes and Indian carrot salad, and an Italian-inspired sandwich, Muffuletta.
The range will be available in 100 Boots stores, located in busy commuter sites.
Jamie Oliver, said: “Lunch isn’t just about refuelling after a busy morning – it should be something to look forward to and enjoy. I wanted to make lunchtimes really exciting, so my range takes inspiration from all over the world, with everything from British classics to Moroccan flatbreads.”
According to new research from Boots, only 4% of people said they always make the effort to vary their lunch choice on a daily basis, while 34% of respondents said they rotated between only three different options.
The survey was conducted by One Poll among 1,000 employed adults in October 2012.