Doughnut chain Krispy Kreme is set to open its 100th UK store at Nottingham’s Intu Victoria Centre on 23 August.
The new outlet forms part of Krispy Kreme’s expansion strategy, which has seen the launch of 14 new sites in 2017 – with further openings also in the pipeline, according to the chain.
“This opening signals a significant milestone for our company, and one we are very proud to announce,” said Krispy Kreme UK’s managing director Richard Cheshire. “We’re thrilled that the appetite for our offering is just as strong now as it was 14 years ago and we’re set to continue our growth strategy for many more years to come.”
Krispy Kreme was originally launched in 1937 in the US, before entering the UK market in 2003. It operates 100 standalone sites, with a presence in over 500 Tesco stores and motorway service stations.
In July, Krispy Kreme launched four limited-edition American-inspired doughnuts as part of its 80th anniversary.