Lola’s Cupcakes has opened a new kiosk, in Birmingham department store Selfridges. 

Located in the Bullring, the store will sell an array of cupcakes, cakes and milkshakes as well as mini cheesecakes, including its recent Halloween selection.

This represents Lola’s third site outside of London, having returned to Bicester Village, Oxfordshire, earlier this month. It also has a shop in Bluewater Shopping Centre, Kent.

Earlier this year, the business opened its first bakery site – Lola’s Bakery – in West Hampstead, London. The all-day menu available specialises in gluten- and dairy-free products, vegan and refined sugar products, as well as sandwiches, pastries and cupcakes. It forms part of Lola’s expansion plans to have 20 to 30 stores in London.