Alana Spencer outside the Cardiff site

Source: Ridiculously Rich by Alana

New bakery counters, cafés and shops are springing up across the UK as businesses embrace the news that lockdown rules are to be relaxed further.

We take a look at the latest openings below:


Pierre Marcolini counter Harrods Chocolate Hall

Source: Pierre Marcolini

Maison Pierre Marcolini counter

Location: Harrods Chocolate Hall, London

Opened: 7 May 2021

Pierre Marcolini Macaron Crème Brulée - Harrods exclusive

Source: Pierre Marcolini

The crème brulée macaron

Star attraction: The pastry chef and chocolatier has created a Crème Brûlée Macaron exclusively for Harrods. Made to a traditional crème brûlée recipe but with white chocolate, the macaron has a creamy centre with a signature caramel heart hidden inside. It costs £2.20 per macaron.

Menu: Classic macaron flavours including pistachio, vanilla, coffee, chocolate with a hint of vanilla, raspberry, passionfruit as well as an assortment of cakes such as the Grand Cru Chocolate, the Piedmont Hazelnut and, from 21 May, a new citrus cake from ‘The Citrus Garden’ collection.


Alana Spencer outside the Cardiff site

Source: Ridiculously Rich by Alana

Alana Spencer outside the Cardiff site

Ridiculously Rich By The Sea

Location: Mermaid Quay, Cardiff Bay

Opening: 15 May 2021

Size: 2,230 sq feet

Cookie dough pizza

Source: Ridiculously Rich By Alana

Cookie dough pizza

Star attraction: Former The Apprentice winner Alana Spencer plans to open 10 new ‘By the Sea’ sites in Wales this year, starting with one in Cardiff Bay. The café sits at one of Mermaid Key’s main entrances and will operate as a takeaway.

Menu: Similar to her Aberystwyth venue which opened in October 2020, the line-up features cakes and slices including sticky toffee flapjacks, Belgian chocolate rocky road, and gooey chocolate brownies. Super loaded Reuben sandwiches, and cookie dough pizza also make an appearance.



Colette in Wimbledon

Source: Colette

Location: Wimbledon Village, London

Opening: June 2021

Star attraction: A striking deli counter in the centre of the olive-green store. A delivery service will also operate within a five-mile radius.

Menu: The counter will be stocked daily with an array of products including breakfast pastries, quiches and sandwiches as well as cheeses and charcuterie. It will also showcase handcrafted cakes including Colette’s signature lemon & raspberry tart.