Birmingham-based bakery chain Patisserie Valerie has opened its 54th outlet in Reading.

The Patisserie Holdings-owned company, which ranked 14 on British Baker’s BB75 list this year, announced the new outlet would create 25 new jobs in the area.

Plans are in place to continue nationwide expansion this year, with cafés expected to open in locations such as Edinburgh, London’s Kings Cross and Nottingham over the next few months.

Paul May, chief executive of Patisserie Valerie, said: “In the few days the store has been open, we’ve seen a fantastic response from the people of Reading and business is definitely booming.

“We are especially pleased that, despite the current climate of doom and gloom, we have been able to bring investment and new jobs to the UK’s high streets.”

This company has continued to expand beyond its London base, with over a 50% increase in the number of outlets across the country in the past year.

Patisserie Valerie is positioned at number 79 in this year’s The Sunday Times’ Profit Track 100 list. It is the second time the company has been included on the league table, which features the top 100 British private firms with the fastest-growing profits, based on the last three years of available accounts.

The firm reported a 48% rise in profit growth per annum and its latest profits accumulated to £5.6m.