The team who set up The West Cornwall Pasty Company has dreamed up a new retail bakery concept – a pasty drive-thru.
Ken Cocking, his sons Arron and Gavin, and business partner Mark Christophers, are looking to transform an old garage on the outskirts of Helston in Cornwall, and have tasked architectural firm Laurence Associates to draw up plans for the building.
The group is awaiting permission from the local council before it can transform the 2.25-acre site, worth £450,000. The team is looking to complete the project in the next 12 months.
Cocking told local newspaper The West Briton: “We’ve been down to check it out and it lends itself perfectly to what we want. We liked the idea when we had the West Cornwall Pasty Company. Back then we sponsored the Helston Town Band and football club and held Cornish pasty taster sessions in London’s Covent Garden.
“We got bored and thought, ‘Come on let’s have a go’. This isn’t just a bit of fun – we don’t play at things – but it’s all pie-in-the-sky until we get planning permission.”
Four years ago, Cocking and his team sold The West Pasty Company in a management buyout worth £30m to private equity firm Gresham. Last month, the Helston-based pasty firm reported a £2.8m drop in turnover for the year ending 24 February 2012.