Ryvita has announced a new flavour addition to its Thins range.
The new variant, Three Cheese, will be in stores in July and is “a unique flavour in the market”, according to the company.
Topped with mature cheddar, emmental and regato cheeses, Ryvita said in a statement that the new addition “will be a kitchen cupboard staple across the nation thanks to its versatility and snacking appeal”.
Launched in 2008, the Thins range comprises five flavours: Multi-Seed, Cheddar & Cracked Black Pepper, Sweet Chilli, Caramelised Onion, and Sundried Tomato & Herb.
The Three Cheese addition is designed to be enjoyed either on its own or accompanied by a dip.
Ryvita Thins has secured more than a 50% share of the market, according to the company – it said it aims for the new Three Cheese flavour “to be one of the top three selling SKUs”.
Estefania Boerr, senior brand manager at Ryvita, said: “The Three Cheese variant features a moreish topping and is made with wholegrain rye flour, which is a natural source of fibre. It will be very different to anything else in the market and a guaranteed crowd-pleaser.”