The sandwich chain Subway has updated its mobile app to include nutritional information.
The brand’s Subcard app displays the full nutritional details of each sub – and allows customers to add or remove products and see how that affects the calorie count.
Subway said that customers that use the app, which is available for iPhone and Android, visit the chain 3.5 times more regularly and spend 22p extra than the average plastic card users.
The update will also offer a ‘What’s New’ news feature, as well as personalised deals, and offers based on users’ locations through geo-targeted promotions. These promotions will be delivered through push notifications and alert users of regional offers as well as the launch of new national deals and competitions.
Mobile loyalty
Shetal Bhatt, European Subcard programme manager at EIPC, a non-profit making organisation owned by Subway Franchisees in Europe said, “The Subway brand was the first QSR to introduce a mobile loyalty app, and we’re committed to constantly developing to make sure we continue to provide the best possible service to customers. The updated app provides a much more personalised experience, giving customers offers that are completely relevant to them.”
Manaaz Akhtar, regional marketing director for Subway in Europe, said: “Giving customers choice is at the heart of the Subway brand, and the new updates to the Subway app make this even easier.”
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