Krispy Kreme takes to the air

06 July, 2016
Krispy Kreme's Original Glazed Doughnuts

Doughnut retailer Krispy Kreme is ramping up its UK business with two new outlets opening in Glasgow and a new high-flying deal on airline Flybe.

The company has announced plans to open outlets in two shopping centres in Glasgow – Buchanan Galleries and Silverburn. Doughnuts for each store will be delivered fresh every morning from its branch at the Intu Braehead shopping centre. The store in Buchanan Galleries will have seating, while the one in Silverburn will be a takeaway outlet.

Each will sell the firm’s Original Glazed Doughnuts along with 15 other varieties, including its limited-edition Nutty Chocolatta doughnut.

Krispy Kreme now operates 70 stores across the Uk and has a presence in more than 630 cabinets, with retail partners including Tesco and service station operators Moto, Welcome Break and Roadchef.

Meanwhile, Flybe has become the first airline in the world to introduce Krispy Kreme doughnuts inflight. Following a trial earlier this year, the airline is selling the Original Glazed Doughnuts as part of its relaunched Café Flybe menu. The first 10,000 doughnuts sold onboard will be in limited-edition boxes.

Simon Browning, strategic partnerships manager at Krispy Kreme UK, said: “Krispy Kreme loves to seek new opportunities and ways to bring our freshly made doughnuts to fans wherever they may be. We’re delighted about our new partnership with Flybe and think the Krispy Kreme Original Glazed doughnut is the perfect treat at 25,000 ft.”

Earlier this year, Krispy Kreme introduced a Reese’s Peanut Butter and Jelly doughnut.





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