- Publication date: Wednesday 13 August 2025
- Editorial submissions deadline: Wednesday 27 July 2025
- Editorial contact: Amy North amy.north@wrbm.com
Afternoon Tea Week is taking place from 11 to 17 August 2025 and to celebrate British Baker will be exploring the latest developments on the afternoon tea scene. Given our remit, we will be focusing on the bakery elements of the afternoon tea (scones, sandwiches, pastries, desserts etc) rather than the beverage selection.
Key questions this feature will explore:
- What are the top trends in afternoon tea for 2025 and beyond?
- What are the key themes in terms of flavours, formats, or interactive elements?
- How are staples, such as scones or sandwiches, evolving?
- How does this differ between different establishments, such as bakeries or five-star hotels?
- How has the increased cost of living impacted the afternoon tea market?
- What interesting or unusual afternoon teas are available in the market?
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