Halloween
- Publication date: Wednesday 23 July 2025
- Editorial submissions deadline: Wednesday 25 June 2025
- Editorial contact: Dan.riley@wrbm.com
Halloween – how to drum up sales during spooky season
This feature will explore the commercial impact of Halloween and how bakeries can take advantage of the sales opportunity through NPD and other activities. It will also explore the use of ingredients and flavours to create eerie effects and seasonal sweet treats.
Key areas this article will explore include:
- How important is it for bakeries of all sizes to ensure they have Halloween products in their range? And when should they start selling them?
- What is the commercial impact of Halloween for the market and individual bakeries? Please provide sales figures where possible
- What are the bestselling products at Halloween and why?
- What products and trends can we expect to see in ranges this year and why?
- How can bakeries make the most of their Halloween ranges while balancing it with costs, production time and schedules etc?
- How are ingredients (activated charcoal, edible glitter, matcha, and black sesame, for example) being used to create eerie effects and bold colours?
No comments yet