- Publication date: Wednesday 25 June 2025
- Editorial submissions deadline: Wednesday 28 May 2025
- Editorial contact: Matt Chittock matt.chittocknew@googlemail.com
What trends are big in bakery this summer?
As retailers begin unveiling their summer ranges, we dive into the flavours and formats expected to be big in bakery this summer. The feature will explore sweet and savoury baked goods cakes, biscuits, sausage rolls, sandwiches, bread, and more.
Key areas this article will explore include:
- Which flavours and combinations will be big in bakery this summer?
- What are the driving forces behind them? What trends/consumer need do they tap into?
- Which bakery formats will win over consumers and what occasions are they best suited to?
- How do these trends (and the resultant products) differ between the ranges at major retailers and coffee shops versus those at craft bakeries?
- What innovation can we expect to see when it comes to savoury bakery items, particularly those suitable for picnics and barbecues as well as food to go?
- Are there any other trends expected to be big in bakery this summer? What are they?
- How are bakers and retailers tapping into these trends? (Please give examples of products).
- Burger and hotdog buns come to the fore during barbecue season. What innovation can we expect to see in this market? Are there any existing items which could be utilised here?
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