- Publication date: Wednesday 11 June 2025
- Editorial submissions deadline: Wednesday 14 May 2025
- Editorial contact: amy.north@wrbm.com
How are suppliers meeting demand for on-trend fillings?
Fruit, chocolate, and caramel dominate the bakery toppings & fillings scene but at a time when cocoa prices are skyrocketing could the other two pull forward as the flavours of choice? This feature will find out as it explores how the market is shifting, which areas ingredients suppliers are investing in, and what this tells us about demand for certain products and flavours.
Key topics this feature will explore:
- What areas are toppings & fillings suppliers investing in and why?
- What is the current situation with cocoa prices? What is expected to happen in the future?
- What solutions and products are available to help bakers combat high cocoa prices?
- What does all of the above mean for the mix of products available to consumers?
- When it comes to fruit fillings, what are the most popular flavours and why? Which flavours are gaining popularity?
- What challenges are playing out in the fruit market and how can these be overcome?
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