Publication date: Wednesday 4 March 2026
Editorial submissions deadline: Wednesday 18 February 2026
Editorial contact: amy.north@wrbm.com
Easter is a crucial date in the diary for bakers of all sizes so it’s important to deliver a range that entices and excites consumers. However, with Easter falling earlier this year, bakers have less time to drum up sales. Here, we will explore the trends, NPD, and tactics being used to grab a slice of the season.
- How is the Easter bakery market evolving?
- What are the top flavours for Easter bakery items in 2026?
- What notable NPD has been unveiled for the 2026 occasion?
- Hot cross buns are a big part of the Easter bakery market – what innovations can be seen in this arena?
- There are many Easter bakery items from across the globe. Which ones could find a market on UK shores and why?
- What other tactics are bakery businesses using to drum up seasonal sales?
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