Publication date: Wednesday 18 March 2026
Editorial submissions deadline: Wednesday 25 February 2026
Editorial contact: dan.riley@wrbm.com
The bigger the better seems to be the attitude in the sandwich market at the minute as out of home operators and food to go brands invest in more indulgent options. This feature will explore the trends driving this as well as how businesses are tapping into it.
Key themes this feature will explore are:
- What is driving the demand for premium sandwiches in the out of home space and which brands are benefitting from tapping into this?
- What do their menus look like? What are the standard options and why?
- How do sandwich carriers vary in this market? What opportunity is there for suppliers?
- What fillings are popular/gaining traction in the premium sandwich market?
- What impact is this having on the price of sandwiches in the out of home market?
- How is the pre-packed food-to-go market responding? Is there more premiumisation there?
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