- Publication date: Wednesday 28 May 2025
- Editorial submissions deadline: Wednesday 30 April 2025
- Editorial contact: Dan Riley, dan.riley@wrbm.com
Who’s leading the charge in free-from bakery?
How is the free-from market developing and who is leading the charge? This feature will explore how large retailers and independent bakeries are approaching the free-from market, which areas they are focusing on, and highlighting success stories and key challenges. This will include gluten-free, nut-free, vegan, and more.
Key topics this feature will explore:
- How is the free-from market performing?
- Which areas are in growth, and which are in decline? Why is this?
- How does this differ by different product categories and types?
- What impact are wider societal trends having on this? Inflation? Health? Etc…
- How have retailers’ free-from ranges changed over the past few years and why?
- Which allergies or dietary preferences/needs are they catering to and why?
- What are manufacturers doing to support this?
- How are smaller players responding to changing demand for free-from?
- How do their strategies or focus differ from larger players?
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