- Publication date: Wednesday 5 November 2025
- Editorial submissions deadline: Wednesday 8 October 2025
- Editorial contact: Dan Riley dan.riley@wrbm.com
Gym routines, train tickets, recipe curation – there’s an app for everything these days. It’s no surprise then that bakery businesses have embraced the digital era to encourage increased loyalty among their customers through the use of apps. This feature will explore which bakeries have apps, what they’re used for, and how successful they are.
Key questions this feature will explore:
- Which bakery businesses are investing in loyalty apps and why?
- What are the apps used for? Ie replacement for loyalty cards, exclusive deals, feedback etc.
- How successful have they been for the bakeries that use them?
- What different types of apps are available and which companies build them?
- What are the advantages of an app over other methods of driving loyalty?
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