- Publication date: Wednesday 22 October 2025
- Editorial submissions deadline: Wednesday 1 October 2025
- Editorial contact: Dan Riley Dan.Riley@wrbm.com
What are the biggest trends in bakery this Christmas? This feature will find out as we explore the top flavours, formats, and occasions the nation’s bakers, supermarkets, and coffee shops are tapping into. It will include all types of festive treats from classics such as mince pies and Christmas pudding to celebration cakes, Christmas sandwiches, party food, vegan options and more.
Key areas this article will explore are:
- What are the top trends in bakery for Christmas 2025?
- What are the top flavours and how are these being utilised in festive bakery NPD?
- How are classics such as mince pies, stollen, and Christmas puddings drawing in consumers?
- What formats are shoppers looking for this Christmas and what does this say about the types of celebrations they are planning?
- How are the out of home and on-the-go markets preparing for the festivities? What type of products can be seen here?
- How is the Christmas sandwich market developing? What interesting innovation is being shown here?
- How are businesses catering to lifestyle requirements such as vegan and gluten-free in their Christmas ranges? How much of a focus is this?
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