Baker & Baker UAE signing

Source: Baker & Baker

The Baker & Baker and LMI teams signing the deal

Sweet bakery specialist Baker & Baker has signed an exclusive deal with La Marquise International as its food service distributor for the United Arab Emirates (UAE).

Initially Baker & Baker will roll out its American sweet bakery range, including doughnuts and muffins from its core portfolio, into the UAE with further lines to be introduced in due course.

The business announced its entry into the middle east with the opening of an office in Dubai and the recruitment of a dedicated sales team last year. This partnership with La Marquise International, it said, marks the first step in building a customer base in the country.

La Marquise International is an established distributor across the foodservice industry and supports a broad range of food & beverage brands and manufacturers throughout the region. It carries a complementary range of products, and this agreement will further strengthen its offering.

Following the appointment of its UAE distributor, Baker & Baker will focus on leveraging its relationship with global QSR chains in the EU to supply into their outlets in the UAE.

It will also explore potential retail distribution partners for the market, as well as targeting further Middle East market expansion during the next 18 months via specific retail and foodservice distributors in those territories. The business already supplies products to Saudi Arabia and Israel in via its distributor network.

“We’re excited to share our range of fresh bakery products with consumers in the UAE, and we believe La Marquise International is the perfect partner for us, given their track record with similar food manufacturers,” said Ryan Perera, international sales director at Baker & Baker.

“This agreement represents the latest stage of our international growth plans, which have delivered aggressive growth during the first six months of 2022. We already possess strong growth and product recognition throughout Europe, and there is significant untapped potential for premium bakery products within key Middle East markets.”