Snacks supplier Bite UK is set to debut its Pure Bite baked snack clusters range to the UK.
Available from 28 August 2017 in retailers, the five-strong range comprises gluten-free clusters, including rice with blueberry & cranberry, hot & spicy nut, and coconut with strawberry & goji berry. All items are priced at £1.49 per unit.
The supplier said it wanted to take healthy snacking to a “new level” with the range.
“Our mission is to create delicious free-from products for UK consumers. Our products are low in calories and suitable for people with allergies and intolerances,” said Bite UK founder Jason Bull. “What I am most proud of is our ability to achieve a product of such outstanding health credentials, which taste incredible – and to deliver that package at a competitive price to retailers.”
According to Kantar Worldpanel, snacking categories are experiencing double-digit growth, with nut-based snacks the highest, while grab-and-go snack packs have seen 26% growth, accounting for 10% of the market.
The range will also launch across retailers in Finland and the Middle East.
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