Charity Pilgrim Bandits has launched its own range of flapjacks to help fund injured personnel from the armed forces.
The profits will be used to help sponsor injured personnel to undertake activities, including parachuting, canoeing, climbing and trekking.
In a statement, Sargent Damien Isherwood, who came up with the idea, said: “I wanted to create a product that would deliver a return for the Charity for years to come. Our hope is to sell them through our area fundraisers but also to break into the grocery and hospitality trades.”
Released last month, a spokesperson told British Baker the bars were trialled through the charity’s 28 fundraisers. Currently stocked in small independent stores, the charity is "actively seeking a national retailer", they added.
Suitable for vegetarians, the flapjack bars (RRP £1) are available in three flavours: original, bakewell and fudge. Consumers can purchase the bars from the charity’s website, with a box of 25 costing £25 including delivery, between four and six boxes costing £23.75 each, and six to nine boxes costing £22.50 each.
Pilgrim Bandits is based in the New Forest, and has patrons including Duncan Bannatyne OBE and Ben Parkinson MBE. According to the charity, it challenges amputees from all the forces by “pulling together extremely arduous expeditions and then sharing their experiences with underprivileged children and young people”.