Bakery brands and suppliers have unveiled their latest innovations including viennoiserie, doughnuts, brownies, and cookies.
Objectives of these new products are varied, ranging from offering convenience and versatility to catering for indulgent breakfast, snacks, and dinners at home – one even honours an almost forgotten piece of baking history!
Find further details on the handful of sweet bakery NPD below:
Cookie Bars and Chocolate Brownies, Chicago Town
The Dr. Oetker-owned brand has unveiled two new frozen desserts aimed at creating big nights in for family and friends. As an expansion of Chicago Town’s premium tier Ultimate range and sitting alongside its pizza and garlic bread offerings, the Cookie Bars and Chocolate Brownies are suitable for cooking in the oven or microwave straight from the freezer.
The Cookie Bars (rsp: £3.95, four-pack) combine milk and dark chocolate chunks with pink and white marshmallows for a gooey cookie experience. Meanwhile, the Chocolate Brownies (rsp: £3.95, four-pack) are topped with caramelised cookie crumb.
“It’s an exciting year for us at Chicago Town,” expressed Chicago Town’s marketing manager Rachel Bradshaw. “Not only have we unveiled our £4.5m brand campaign but we’ve launched four new products across pizzas and sides and we’re now launching desserts.”
Each sweet treat is also available as part of a new £10 meal deal when paired with two medium Chicago Town pizzas and one Tiger Crust Garlic Bread. They have already been launched at Asda stores, with a Morrisons rollout set for January next year.
Vanilla Semi-finished Teardrops, Délifrance
The specially developed shape of this new pastry from Délifrance is said to provide easy handling that suits on-the-go consumption or elegant plating. Its format is also said to offer endless customisation possibilities for coffee shop, cafés, restaurants and bakeries.
Crafted with pure butter, French flour, and free-range eggs, the crisp puff pastry pairs harmoniously with the velvety smoothness of the crème pâtisserie made with Madagascar vanilla beans, noted the bakery supplier.
“This elegant viennoiserie represents our dedication to pushing the boundaries of convenience, taste and texture,” commented Stéphanie Brillouet, marketing director at Délifrance. “Consumers are always seeking new taste experiences throughout the day, and this product meets those needs while giving operators the flexibility to elevate their offerings.”
Cinnamon Ring Doughnut, Pipp & Co
Artisan doughnut brand Pipp & Co honoured the work of the Salvation Army last month with a limited run of a cinnamon ring doughnut dusted with cardamom sugar, which was sold in the weeks either side of Remembrance Sunday.
“We were so inspired when we heard the story of the Doughnut Dollies that we immediately wanted to create a new doughnut as a tribute,” said Pipp & Co co-owner Betina Evangelista. “The Salvation Army is still doing great work today, so we are very happy to support our local branch.”
‘Doughnut Dollies’ were Salvation Army volunteers who helped lift the spirits of Allied soldiers deployed in France during the First World War. They gained their nickname because they crafted pastry dumplings similar to doughnuts for troops by using empty wine bottles instead of rolling pins.
“We purposely chose a simple flavour to reflect the authenticity of what the Doughnut Dollies were able to create during wartime,” added Evangelista. Pipp & Co operates a factory in Swindon, and opened its first shop in Bristol’s College Green area over the summer.
All Butter Croissants, St Pierre
These newly launched croissants from the ‘fastest growing brand in breakfast bakery’ (IRI data - 52w to 5 October 2024) comprise 30% French-churned butter and come in a larger serving size for the more indulgent breakfasts at home. Their exclusive launch at Morrisons’ 236 stores and 264 Daily outlets nationwide (rsp: £2.30, two-pack) is supported by new in-aisle signage and till screen displays featuring St Pierre’s recent ‘Eat Avec Respect’ creative.
“Breakfast has the biggest value share of Bakery Occasions which is the only segment of bakery delivering both value and volume growth. Private label is in decline as shoppers are coming back to brands,” said St Pierre’s head of UK brands Lauren Meadows, referring to Kantar total bakery data from 29 September 2024 vs the previous year.
Meadows cited the same data set to note that within breakfast bakery, croissants are delivering the most value growth, rising by 17% year on year. “That’s why it makes perfect sense for the St Pierre brand – known for its authentic, quality products – to launch a premium offering,” she added.
Chocolate Raspberry Cookie Dough & Gelato Bites, Doughlicious
The latest flavour introduced by the London-based gluten free snacking brands sees creamy raspberry gelato wrapped in chocolate cookie dough and rolled in a freeze-dried raspberry and chocolate cookie crumb. It becomes the eighth member of Doughlicious’ Cookie Dough & Gelato Bites range, joining the likes of Chocolate Chip, Chocolate Truffle, Mint Chocolate Chip, Cinnamon Churro, Popcorn, Strawberry, and Blueberry.
At just 96 calories per piece, the new Chocolate Raspberry snacks offer the lowest calorie count of the entire range. They are priced at £5 per pack of six bites and stocked in the ice cream sections of Tesco, Waitrose, Morrisons, Whole Foods Market, and Costco, as well as being available via Ocado and Zapp.
Following a brand refresh back in March, Doughlicious raised £3.5m from an investment round in May to support its expansion into the US market.
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