Crosstown Doughnuts has opened a new store inside Hammersmith’s Broadway Shopping Centre.
The site, which opened yesterday (14 January), marks the business’ first location in West London, and the first of its stores to be in a shopping centre kiosk format.
Crosstown said the busy location, just outside the entrance to Hammersmith underground station, is an ideal pit-stop for commuters at one of London’s busiest transport hubs.
“We’ve seen great demand in West London over the years – we know our customers are already here,” said JP Then, co-founder of Crosstown Doughnuts.
“We’re really excited to be in Hammersmith, which is a true hub for west London. We’re also really excited to test a new kiosk format, which we haven’t done before.”
The store offers on-demand delivery to the surrounding area, as well as being a pick-up point for orders placed directly through the Crosstown website.
To mark the opening, Crosstown is giving the first 100 customers on its first three days (14-16 January) a free Raspberry Jam or vegan Coconut & Lime dough bite with any purchase at the Hammersmith store.