McVitie’s owner Pladis has unveiled limited-edition Jaffa Cakes Pineapple Cake Bars for summer.
The NPD is available at Tesco and Asda stores now (rsp £1/five-pack) and will be rolling out to other stores this month.
Each bar contains 97 calories, in line with Public Health England’s new 100-calorie snacking guidelines.
“Our McVitie’s Jaffa Cake Bars range has become one of the fastest-growing products in the cake category over the last few years, helping to make McVitie’s the number one brand in cake bars, and Jaffa Cake Bars the nation’s favourite cake bar,” said David Carey, senior brand manager for McVitie’s Cake at Pladis UK&I.
“We’re excited to build on this momentum with a new zesty, potentially controversial, flavour, which we’re sure will spark debate with consumers around one of the country’s most loved brands.”
McVitie’s has previously launched other fruity flavours as part of its Jaffa Cakes cake bars range, including a limited-edition Lemon and Slime flavour for Halloween.