Scottish baker Murdoch Allan has landed a Morrisons listing for its new Dundee Roll created to celebrate the firm’s expansion into the area.
The roll, available in the retailer’s stores from Dundee to Peterhead, is described by managing director Paul Allan as “slightly larger than an average bread roll, light and fluffy on the inside with a fantastic crunch on the outside – making it perfect for lunch and hot breakfast rolls”.
They will also be available in independent shops throughout Dundee and in Murdoch Allan’s own bakery outlets in Aberdeenshire and Aberdeen.
It was launched to mark Murdoch Allan’s expansion outside of its Aberdeenshire base for the first time when it acquired Teviotdale Bakery in Dundee earlier this year. The move was described as a “significant step forward” for the family-owned craft bakery which, as part of the deal, took over Teviotdale’s manufacturing site capable of producing around 100,000 rolls per week.
The acquisition protected nine jobs and is expected to create 10 more jobs, with the Morrisons listing supporting this growth.
“We’re proud of the long-standing relationship we’ve built with Morrisions and are delighted that they’ve agreed to put the Dundee Roll onto their shelves,” said Paul Allan. “There’s no better feeling than walking down the supermarket aisle and seeing our range of products that have been baked by our teams in Aberdeen and Dundee who are completely committed to quality and taste.”
He added that he hoped the Dundee Roll will become as synonymous with Dundee as the firm’s Aberdeen Buttery’s links to the Granite City.
“First came our Aberdeen buttery, now our Dundee roll,” he said. “We’ve had a warm welcome since expanding our operations into Dundee. It’s great to see the ovens firing and the production line slowly getting busier again. Bread rolls have been produced at our Dundee bakery for more than 50 years, so it seemed only fitting to dedicate a roll to the city where they are made.”
Murdoch Allan already supplies most Scottish supermarket chains in Scotland – including Asda, Aldi, Co-op Local, Morrisons, and Sainsbury’s – with baked and confectionery items including its Aberdeen Butteries, pies, and sweet treats such as yum yums, cream cookies, doughnuts, apple turnovers and, seasonal strawberry tarts.
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