All Bread articles
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NewsBetter Bread makes its debut with rye-based loaves
Cambridgeshire-based business says its loaves are better for consumers and better for the planet
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NewsHigh fibre innovation to continue at Warburtons despite axing Fibre Fix range
The bakery brand said it had found existing products, such as its Protein range, which are also high in fibre, are more likely to be chosen by consumers as a way of getting more fibre in their diet
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Partner featureWhy deactivated yeasts bring power to bakery processes
Traditionally, bakeries have often used L-cysteine as a reducing agent to relax dough and optimise speed and efficiency in commercial baking. However, a more natural process, using deactivated yeast, is gaining popularity for its processing and commercial prowess.
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NewsBread is one of the most wasted foods, survey reveals
Study by appliances supplier AEG highlights common consumer misconceptions that result in food being wasted
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NewsJones Village Bakery profits soar as investments support growth in FY25
Wrexham-based manufacturer continued to expand capacity during its latest financial year, helping to improve sales including exports and drive up profits
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Product NewsRoberts Bakery launches new sliced sourdough loaf
The launch of the 550g tin loaf marks the first piece of NPD from the Cheshire-based brand since it was rescued via a pre-pack deal by Boparan Private Office last October
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NewsInvestments in Jason’s Sourdough brand pay off for manufacturer Geary’s Bakeries
Sales have leapt by 40% and profit by 12% in the latest financial year for the Leicester-based company, which opened a £37m factory to support further growth of its Jason’s Sourdough range
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NewsHovis delivery drivers’ strike could cause bread shortages
Unite union members at the bakery’s Avonmouth site are set to strike indefinitely after rejecting a 3% pay rise
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NewsGovernment pushes for more wholegrain bread, fewer cakes and pastries at schools
A proposed update to school food standards in England presents some challenges and some opportunities for bakery suppliers
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NewsWhat consumers really think of Britain’s biggest bread brands
A new survey, conducted for British Baker by Tracksuit, has examined what shoppers think about Warburton’s, Hovis, Kingsmill and Jason’s Sourdough
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Product NewsJason’s Sourdough partners with mental health charity to launch Mindful Loaf
Rolling out exclusively into Tesco, the new loaf contains a mix of pumpkin, chia and flax seeds to provide sources of magnesium and omega-3 fatty acids that benefit brain function
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NewsDrum roll please: Baking Industry Awards 2026 finalists revealed
Finalists for each category have been announced, so check out the people, products, and businesses in the running for a trophy
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NewsHovis relaunches ‘Strength Baked In’ ad in new £4m campaign
Rolling out from 1 September and running through to November, the 30-second creative is set reach 79% of main household shoppers nationwide
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Product NewsWarburtons unveils fresh batch of new products
UK’s biggest bread brand has expanded its ’Our Dough and Tiger Bread ranges with four new additions, including a Tiger Bloomer with Sourdough
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Product NewsJason’s Sourdough adds Fibre rolls and loaf to ‘bread with benefits’ range
Designed to help shoppers increase their daily fibre intake, the loaf boasts 5g of fibre per slice while the rolls contain 8g of fibre each
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Product NewsJacksons enters sourdough market thanks to multi-million-pound investment
The launch was supported by a significant investment in Jacksons’ manufacturing capacity and capability which was used to purchase specialist equipment for the production of sourdough
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Product NewsBiona expands organic bakery range with sliced loaves
Sliced wholemeal, white, and protein multiseed loaves join the organic specialist’s line-up alongside Super Seed Toasties, all aimed at consumers seeking ‘healthy, natural organic bread’
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NewsMorrisons renames cob loaf in Marie Curie charity drive
Sale of every ’Cob for Care’ loaf, identified through a bright yellow sticker on pack, will raise 25p for the end-of-life charity
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NewsTesco drops ‘expertly baked in store’ claim following trading standards complaint
A Real Bread Campaign complaint stemming back to 2024 has finally seen the retailer update its bakery aisle marketing, which Tesco notes better reflects the range of items sold
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InterviewInside Hovis Bakeries: the thinking behind the new identity
As Hovis and Allied begin life as Hovis Bakeries, the business is using branding to tell a story of renewal after years of market challenges

















