As part of the £15m Crackin’ campaign, United Biscuits (UB)-owned Jacob’s has launched a new ad, which aired for the first time this week.
The £15m campaign, which launched in February, is the biggest for the brand in more than 10 years, and is aimed at re-launching the Jacob’s range.
This is the third ad in the series. It first aired this week during peak spots in Coronation Street on ITV1, and First Dates and Alan Carr Chatty Man on Channel 4.
The concept is celebrating and bringing to life the feeling people get when enjoying Jacob’s snacks. Directed by Gary Freedman, the advert is another lip-sync duet, similar to the first two in the series.
This advert is for Jacob’s Cracker Crisps – the first two in the series were for Cream Crackers and Mini Cheddars. The lip-sync duet is between a group of bridesmaids and a bag of Jacob’s Cracker Crisps.
Ted Linehan, UB savoury biscuits marketing director, said: “We have had a great response to our Jacob’s Cream Crackers and Jacob’s Mini Cheddars TV adverts so far, and hope our third new ad this year for Jacob’s Cracker Crisps is as well received.”
The £15m Crackin’ campaign is being supported by the savoury-snack maker’s biggest-ever multimedia campaign, with in-store, PR, social and digital activity, including launching Jacob’s on Facebook for the first time, as well as re-launching the brand’s Twitter channel with the hashtag #CRACKIN.