Haydens Bakery has undergone a major rebranding as the overhaul of the company’s operations continues.

The Wiltshire-based company, which supplies a number of products to food retailers and coffee shops such as Waitrose, Marks & Spencer and Costa, has  launched ‘The New World of Haydens’ to reflect the brand’s fresh image and a new logo.

As part of the Real Good Food group, the company employs a workforce of around 470 from Devizes and the surrounding area. Its ambitious plan is summed up with the tagline ‘Delivering Naughtiness’.

John Larson, managing director at Haydens Bakery, said: “The word ‘Delivering’ highlights the fact that clients can trust us to provide exactly what we promise in a reliable and hassle-free manner. ‘Naughtiness’ acknowledges that our products are highly indulgent treats and are sure to leave you with a satisfied smile on your face.”

The new brand launch will be accompanied by the unveiling of a new website