Fruits, nuts and seeds supplier Whitworths has extended its Shots range with the launch of Shots Nuts.
The new line includes a combination of natural nuts and nuts with natural flavourings, and is pitched as offering health-conscious consumers a protein-rich on-the-go snack.
Available from 27 July in Morrisons at a recommended price of 79p, the new line comprises four variants in 25g packs:
- Touch of Chilli - pistachios and jumbo peanuts with chilli almonds
- Dash of Salsa - cashews and pistachios with salsa almonds
- Hint of Smoke - cashews and almonds with smoked almonds
- Pinch of Salted Caramel - cashews and hazelnuts with salted caramel peanuts
Strong year-on-year growth of Whitworths Shots combined with recent new listings at high street retailers had prompted the expansion, said the supplier.
Phil Gowland, marketing director at Whitworths, said Shots Nuts was designed to fill a gap in the market and offer consumers a more interesting alternative to traditional healthy nuts snacks.
“As with the original Shots range, we want to make it easy for consumers to enjoy high quality, nutritious snacks and make better choices in their diet where ever, and whenever, they need.”