London-based miller G R Wright & Sons, has made a “considerable investment” in a new look across its 14-strong bread mix range.

Wright’s, the UK’s bread mix market leader, said the new packaging had been designed to create optimum stand-out and on-shelf product appeal.

It will be introduced in a soft launch to multiples and independent stores between now and Christmas, with all new-look packs on the shelf in the New Year. The range itself has not changed.

All products are being packed at Wrights Bakery Ingredients’ purpose-built multi-million pound Delta Park site in Enfield, opened in 2014.

“The new look packs aim to leverage the brand’s heritage, values of quality and craftsmanship and appeal to the next generation of bakers,” a spokesperson said.