Konditor & Cook is rebranding to Konditor as it celebrates 25 years in business.

The business said it was removing the “& Cook” from its name to focus on its cake baking heritage as it looks to the future.

The name Konditor – meaning baker in German – aligns with to the company’s mission of spreading joy through cake, it added.

The rebrand will include a new logo hand-written by founder Gerhard, and a new bright and vibrant image, as well as new social media handles, and a new URL.

Last month, the business extended is partnership with surplus food app Too Good To Go, making the service available at all five of its London stores.

Launched in 1993, Konditor operates six stores across London, a same-day cake delivery service and a cake school.