Wall’s Pastry will be offering an on-pack promotion as part of its Helping Hand campaign.

Running until the end of September, the promotion will run across five million packs and feature on Wall’s slices, pasties and jumbo sausage rolls.

Wall’s launched its Helping Hand campaign in May, which aims to find the UK community most in need of a helping hand with a £5,000 regeneration project.

Each pack will feature a code that can be used on Wall’s promotional site to win a prize and be entered in the daily draw for free fuel.

Prizes on offer include two-four-one days out, two-for-one on Odeon cinema tickets, two-for-one at Brewers Fayre and a free month’s subscription to Readly, which allows winners to read any magazine of their choice.

 “We’ve committed considerable investment in what is a major on pack promotional campaign,” said Wall’s Pastry brand and marketing manager Michael Holton.

“The fact that every pack offers a prize should create a major impact on shelf and will also help raise awareness of our Helping Hand campaign to find, support and regenerate local community projects.”