Ridiculously Rich by Alana owner Alana Spencer has opened a bakery and shop in Aberystwyth, Wales.

Spencer, who won the 2016 series of BBC’s The Apprentice, marked the opening of the premises on the Glan yr Afon industrial estate with a launch party, including a champagne reception, Ridiculously Rich cakes and music from a local harpist and choir.

The shop opened to the public on Friday 18 October, selling a selection of Ridiculously Rich by Alana cakes.

Spencer shared a video on social media of the queue outside before the opening, alongside the caption: “Still can’t get over I had an actual queue of people waiting for me when we opened the doors for the first time yesterday!”

Spencer and her new bakery team will work at the bakery from Monday to Friday, with the shop open for the public to purchase cakes on Fridays from 11am-7pm. The shop will sell the Ridiculously Rich by Alana core range, as well as some exclusive cakes.

Spencer recently bought Lord Sugar out of the Ridiculously Rich by Alana business following what she described as “an exciting, crazy, scary few months while the final details were being agreed”.