ReSea Project plastic pollution

Source: ReSea Project

A Danish environmental company is seeking UK bakery partners to help combat plastic pollution.

ReSea Project, which removes plastic from oceans and rivers, is calling on bakeries, baked good brands and manufacturers to upscale their environmental credentials by signing up to commitments to remove plastic from the planet’s oceans and rivers.

Operating out of south east Asia, ReSea Project estimates it has removed 1.4 million kilos of plastic out of oceans and rivers in the last year. It is now calling on brands and service providers to ‘embed sustainability and ocean health at the heart of their operations with measurable and documented impact’.

“We’re already working with a selection of popular brands in the UK and the results have been immediate and impressive, with simple mechanics like for every bottle sold, the equivalent of 10 plastic bottles are removed from oceans and rivers,” said Christine Tangdal of ReSea Project.

“We’re open to ideas and initiatives to enable large scale and craft bakeries, baked goods brands and manufacturers to join in our ocean clean-up activities. We’d particularly like to work with companies that produce breads, loaves and muffins, prepared baked goods, pies and pasties, cakes, cookies and snack bars, and vegan and plant-based alternatives.

“In addition, we provide the marketing services needed to communicate the initiative to increase customer engagement and awareness and can work in partnership on social media and PR campaigns,” Tangdal added.

Certified in plastic removal from oceans and rivers by assurance provider DNV, ReSea Project said its level of traceability provides proof of the plastic’s source and its onwards journey to ReSea Project’s sorting station via blockchain technology. From there, the plastic waste is sorted into plastic types, bale pressed and distributed for recycling and waste handling purposes.

“Our message is clear; we’re in this together,” said Tangdal. “We welcome brands, manufacturers and producers from across the UK bakery industry to join us – large and small, established and start-ups. We all have a role to play in pushing the agenda for a plastic-free ocean and we firmly believe that only by working together can real change happen.”