Jerome Smail
As deputy editor, Jerome writes news, features and more for British Baker while reaching out to the baking industry for comment.
He has worked as a journalist for over 25 years, covering a diverse range of areas from paintball to payroll. Now dividing his time between British Baker and sister title Food Manufacture, he loves getting his teeth into bakery – both literally and metaphorically – discovering the latest products and innovations, analysing industry developments and attempting to come up with new puns on the word ‘cake’.
Contact info
- Tel:
- 01293 610205
- Email:
- jerome.smail@wrbm.com
FeatureHow can bakeries make the most of hot beverages?
The rise of the modern coffee shop has been a retail phenomenon over the last 25 years but how much of an opportunity does the hot beverage market represent for bakeries?
- News
Tim Hortons to open drive-thru store in Perth
The coffee chain’s new restaurant will add to its 28 stores in the UK and create 40 jobs, with a range of full-time and part-time roles available
- News
Silvery Tweed Cereals cuts ribbon on £600,000 warehouse facility
The 12,000 sq ft development will allow the company to further segregate ingredients and finished products containing sesame and soya to prevent cross contamination
- News
Spar Scotland hits milestone in CJ’s rollout
The retailer’s food-to-go bakery brand is now on sale in 65 of its 108 company-owned stores, with plans to reach the rest of those outlets by September this year
- News
Luminary Bakery wins Queen’s Award for Enterprise
The London-based social enterprise has been rewarded for its work in building skills and providing support for women who have experienced social disadvantage
- Analysis
How do UK supermarkets operate their in-store bakeries?
With Asda set to shake up its in-store bakery operation, we explore how the other major retailers operate theirs
- Interview
Cake Box CEO Sukh Chamdal on the rise of his egg-free cake concept
His original business idea had firm household roots, and over 150 stores later the co-founder insists the company still has a strong familial bond
- News
Pret a Manger sounds warning over uncertain trading conditions
The company’s latest directors’ report highlights ’material uncertainties’ that could ’cast significant doubt’ over its ability to continue as a going concern
- News
ABF chief praises ‘exceptional’ results despite Covid-19
The company’s grocery arm saw a 5% increase year-on-year in adjusted operating profit for the 24 weeks ending 27 February 2021
- News
Aldi’s Cuthbert the caterpillar to return in charity drive
Profits from a limited edition of the caterpillar cake will be donated to Teenage Cancer Trust and Macmillan Cancer support
- News
New beginning for CSM Ingredients with sale completion
The rebranded company will retain its UK teams and continue to supply Arkady and Craigmillar products and services following its purchase by Investindustrial
- News
Scottish Bakers calls for sector support ahead of election
The trade body has launched its own ‘manifesto’ ahead of the Scottish elections next month, outlining what it sees as the key issues in the sector
- News
Baker & Baker launched as standalone firm following CSM sale
The Rhône-owned business will focus on building its share in the American sweet bakery segment
- News
Ingredients firm Edme hires new head of innovation
Molecular biologist Dr Jisun Lee has previously held roles with McCormick, Rich’s, Pladis and Campden BRI
- News
Le Pain Quotidien signs up to food waste initiative
The bakery chain’s new ‘circular design concept’ menu has been produced under guidance from the Sustainable Restaurant Association’s Food Made Good programme
- News
Bako bids farewell to retiring industry veterans
The group’s Northern and Scotland division has announced the retirement of area sales managers Gordon Donnison and Kevin Drewery after many years in the sector
- News
Colin vs Cuthbert: M&S sues Aldi over rival caterpillar cake
A claim has been filed with the High Court alleging trademark infringement of the retailer’s iconic birthday party product
- News
Real Bread Campaign seeks new ambassadors
The organisation is encouraging applicants from a wide range of backgrounds to volunteer to as champions for baking without chemical leavening and additives
- News
Subway teams with Walkers to offer crisp sandwich
The ready salted crisps will be added to Subway’s range of ingredients from 7 April to 23 May 2021
- News
Ingredion acquires texture specialist KaTech
The global ingredients supplier has bought the formulation solutions provider, with sites in the UK, Germany and Poland, for an undisclosed amount
