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Jerome Smail
As deputy editor, Jerome writes news, features and more for British Baker while reaching out to the baking industry for comment.
He has worked as a journalist for over 25 years, covering a diverse range of areas from paintball to payroll. Now dividing his time between British Baker and sister title Food Manufacture, he loves getting his teeth into bakery – both literally and metaphorically – discovering the latest products and innovations, analysing industry developments and attempting to come up with new puns on the word ‘cake’.
Contact info
- Tel:
- 01293 610205
- Email:
- jerome.smail@wrbm.com
NewsOven supplier Unox opens experience centre in Surrey
The new site combines sustainable materials, energy-saving systems, smart technology and space to ‘future proof’ for growth, the oven supplier said
- News
Higgidy highlights sustainability record in impact report
The vegetarian-led pastry brand has listed some of the key achievements in its ‘Recipe for Responsible Business’ strategy
- News
Warburtons accounts show rising costs affected 2021 profit
The bakery giant increased its turnover, but operating profit was down slightly on the previous year due to a combination of Covid-19, costs, and labour shortages
- Product News
Pladis launches ‘lighter’ McVitie’s Digestives Wholesense
The new biscuits contain 30% less sugar and 50% more fibre than the average digestive and will be exempt from HFSS restrictions
- News
Pret regional focus pays off as H1 sales boom
The coffee and sandwich chain achieved sales of £357.8m for the period, with revenue outside of London outstripping growth in the capital
- Product News
Sweet bakery NPD targets summer snacking and indulgence
From better-for-you doughnuts to tantalising tarts, here’s a round-up of the latest product launches from the likes of Burton’s, Mondelēz, Ginger Bakers and more
- News
Bako combines regional divisions into one company
Bako North Western, Bako Northern & Scotland, and Bako South Eastern will now operate as Bako Ltd to ‘better reflect the company’s national footprint’
- News
Patisserie Valerie lawsuit ‘settled’ with Grant Thornton
A report has revealed that administrator FRP Advisory resolved its claim against the accountancy firm in a confidential deal last year
- News
Cake Box CEO celebrates strong annual sales figures
The company has posted a 50.7% increase in revenue for the 12 months up to April 2022, with gross profit up 41% to £15.8m
- News
Le Pain Quotidien to launch baked goods into grocery market
The Belgian bakery-restaurant group has commissioned food and drink consultancy Taste Shakers to help lay the ground for retail expansion
- News
Price trumps taste in consumers’ healthier food choices
A new survey by innovation intelligence platform Vypr showed affordability was more likely to be a barrier to shoppers buying reformulated products rather than an inferior flavour
- Product News
Baked by Rich’s partners with Nestlé for new cookie range
The Baked by Rich’s ‘Made With’ line-up consists of Matchmakers Zingy Orange, Aero Peppermint, and Little Rolo thaw-and-serve varieties
- News
Bakers Basco to assist Allied Bakeries in basket recovery
A new agreement will see the bread equipment management firm help to recover the Kingsmill owner’s baskets and dollies when they fall outside of the usual supply routes
- News
CBA votes in new chairman after Fuller departure
Nick Harris has been appointed to the chair by the association’s board of directors with immediate effect
- News
Greggs and Too Good To Go link-up saves 1m surplus food bags
The two companies first teamed up in early 2021 with Too Good To Go bags available from more than 1,200 of the bakery chain’s UK sites
- News
Around Noon agrees M&S sandwich deal for Ireland
The deal to supply products from the Twelve Handmade in County Down range is estimated to be worth £3.5m in retail sales according to the food-to-go manufacturer
- News
Federation of Bakers annual report: what you need to know
The FoB’s industry activities include participation in government discussions on the Bread and Flour Regulations, acrylamide, health & safety and Northern Ireland
- News
Gail’s Bakery to open new store in The Kensington Arcade
The craft bakery chain has signed a 10-year lease on a 460 sq ft site, set to open in autumn 2022
- News
Cereal firm Silvery Tweed expands offering with family farm
The Northumberland-based business said bringing The Mead into its operations will give customers the ability to grow trial crops for NPD
- Product News
Central Foods unveils Lebanese flatbread line-up
The frozen food distributor has launched the KaterBake bread in a selection of flavours and sizes for foodservice customers
