Manufacturer Nairn’s has partnered with Scottish broadcaster and nutritionist Amanda Hamilton for its new Naturally Energising Challenge campaign.
The six-week programme has been created to promote health and nutrition to families with young children around the UK.
“We’re delighted to be working with Amanda on this campaign, which is dedicated to supporting families – a significant consumer group for us,” said Nairn’s marketing head Emma Heath.
“Our Naturally Energising Challenge breaks nutrition down into a simple language, and takes healthy eating and active living right back to basics.”
Consumers who take advantage of the free subscription to the campaign will be delivered nutritional advice and tips from Hamilton through a series of six weekly emails, which will have a different focus each week.
Hamilton commented: “The tips I have learned as a mum and nutritionist – some of which I share in the Naturally Energising Challenge Series – aim to lend a helping hand to all the busy parents out there.
“This is my second year of working with Nairn’s – a brand I love and whose products have always been staples in my shopping basket. We share many philosophies where nutrition is concerned - and together we can show that small changes really can make a big difference.”
Nairn’s was recently featured as a case study in the UK Food and Drink: International Action Plan for its success in the export market.