Pieminister, the luxury pie restaurant chain and manufacturer, has staged a charity pie give-away to coincide with the Black Friday spending frenzy.
Held at the company’s flagship Stokes Croft restaurant in Bristol, Black Pieday, launched at 8am on 27 November, gave away hundreds of free pies in exchange for donations to Shelter, the housing and homeless charity.
The donated pies were drawn from Pieminister’s frozen stock. Although the company serves fresh pies in its restaurants and pub, any surplus is frozen and reserved for special events or good causes.
Jon Simon, co-founder and managing director at Pieminister, said: “Whether in a commercial or domestic kitchen, we all need to think about how we can make sure good food doesn’t go to waste and this is a chance for pie-lovers to see that a well-made pie tastes great, regardless of whether or not it has been in the freezer first.
“We know lots of people are gearing up for a spending spree on Friday 27 November and giving a little of it to Shelter in return for delicious pies is a no-brainer.”
The company recently raised enough money to plant 57,176 trees in Malawi through the sale of two special-edition pies at festivals and in its restaurants.