BIA What Makes a Winner

Katie-Joy Woods, winner of the 2017 BIA Customer Focus Award
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WMAW: "Winning has given me a real sense of achievement"

What really goes into building an award-winning customer relationship? Katie-Joy Woods, bakery technologist at Campden BRI, explains…

WMAW: “It’s recognised by others in the industry, so it’s very special”

Winning a Baking Industry Award for celebration cakes is no mean feat, and winning one multiple times is a truly incredible achievement.

WMAW: "Enter the awards because you believe in your products"

Key to success in free-from is ensuring you can match the quality and flavour of gluten-containing products, says
Sam Benjamin from Too Good To Be Gluten Free

WMAW: "The awards help you focus on creating something special"

Paul Barker, owner of Cinnamon Square, explains why innovation is so important for craft bakers and what inspired his 2017 Speciality Bread Product of the Year, the Church Street Sour

WMAW: "Winning was surreal, I wasn't expecting it"

The Cake Shop Bakery’s David Wright saw off tough competition to be crowned Baker of the Year at the 2017 Baking Industry Awards ceremony

WMAW: "We knew we had something special, but we had very fierce competition"

Morrisons says its triumph in the hotly contested In-store Bakery Retailer of the Year category at last year’s Baking Industry Awards ‘means the world’ to the business

WMAW: "Good people, who put their heart and soul into the work they do, are everything"

Signature Flatbreads explains what it meant to be crowned Bakery Manufacturer of the Year at the Baking Industry Awards (BIAs) 2016

WMAW: "The journey was challenging, demanding yet hugely enjoyable"

Finsbury Food Group saw off tough competition to win the Celebration Cake Business of the Year category at the Moulin Rouge-themed Baking Industry Awards 2016

What Makes A Winner: 'It goes to show you should never, ever give up'

Alice Cooke caught up with Dominic Salter, owner of The Sandwich Box, who was named Baker of the Year at the Baking Industry Awards 2016 after being shortlisted twice before

What Makes A Winner: ‘Being able to say you are the best - that’s priceless’

Mark Bennett has already taken home three Baking Industry Awards in a row, but that hasn’t stopped him setting his sights on a fourth

What Makes A Winner: 'It was as if the stars aligned'

Carrs Foods International director Paul Baker tells Alice Cooke what a difference winning The Customer Focus Award has made to the business

What Makes A Winner: 'You have to try or you won't get anywhere'

Claire Toynton, winner of the Rising Star Award at the Baking Industry Awards, talks to Alice Cooke about what the accolade means to her

What Makes A Winner: A celebration of 15 years of hard work

Eric Rousseau, owner of Craft Business Award winner Belle Époque, has business ambitions and further awards in his sights, as Ashley Williams reports

What Makes A Winner: 'A lady burst into tears because she thought they were so good'

Stevan Taylor of the Gluten Free Pie Company - now known as Taylor’s of Cheshire - took home the Free-From Bakery Product trophy at last year’s Baking Industry Awards. As he tells Alice Cooke, it “totally blew me away”

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