Branding/Marketing

Mars barred? Branded ingredients and the law

Using brand name confectionery in a product range can be a sure-fire way to sell. But is it legal? Copyright specialist Ben Evans of law firm Blake Morgan explains.

Warburtons’ bagel bonanza offers food for thought

As far as I’m concerned, the most you do with a bagel is toast it and smother it in butter and Marmite or, very occasionally, peanut butter.

‘How you position your products is key’

Val Kirillovs, research & insight director, Him & MCA Insight, on challenges and opportunities for the bakery food-to-go market.

‘People were collaborating in an entirely different way’

Isabel Kelly, co-director of the PX+ Festival, on the inspiration behind the event, which is taking place again this August.

‘Standing still isn’t a comfortable option in such a competitive marketplace’

Catherine Connor, who founded 2019 Farm Shop & Deli Awards-winning bakery Lovingly Artisan with husband Aidan Monks, on maintaining a successful business

“Sampling remains one of the smartest ways of building awareness”

Liz Richardson, managing partner, of communications agency HeyHuman on the benefits of a multi-sensory approach to product trials

School’s in! Bakery classes can help build a community

As we head into February, many New Year resolutions are but a distant memory. It’s too cold to go running, and too gloomy to not eat cake.

Health claims: 'Getting it wrong can be serious in terms of financial penalty and reputational damage'

Kevin Barrow, regulatory lawyer at law firm Blake Morgan, looks at the potential risks around making unsubstantiated health claims

‘An effective strategy is not making big changes but incremental ones you can stick to’

Vhari Russell, founder of the The Food Marketing Expert, suggests small changes bakers can make to raise the profile of their business

‘No licensing relationship will be a success unless you’ve agreed on a joint measure of success from the outset.’

Daryl Newlands, marketing manager at Finsbury Food Group, on the growth of the licensed cake market – and what makes a successful licensing partnership.

My Account

Promotional Features 

Most read

Social