Branding/Marketing

‘The key is reinforcing the fresh and homemade narrative’

Retail consultant Karl McKeever on the role of visual merchandising in selling artisanal products

“Genius Foods needs to play to win in the branded space”

Hamish Renton, managing director of food and drink industry consultancy HRA, examines Genius Foods’ decision to focus on branded sales rather than own-label

“It’s like a Cronut. At first you think ‘Why?’, but then a bakery mash-up can be a thing of pure genius”

Former Great British Bake Off contestant Cathryn Dresser gives her view the show’s new line-up

‘The marketing of your business digitally is something you must do... and do well’

A word of warning for the baking industry: the rules of business are changing, and the pace of change is accelerating. You are now doing business in a digital world and your company must keep up, or will become outdated and irrelevant.

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