Branding/Marketing

“It’s like a Cronut. At first you think ‘Why?’, but then a bakery mash-up can be a thing of pure genius”

Former Great British Bake Off contestant Cathryn Dresser gives her view the show’s new line-up

‘The marketing of your business digitally is something you must do... and do well’

A word of warning for the baking industry: the rules of business are changing, and the pace of change is accelerating. You are now doing business in a digital world and your company must keep up, or will become outdated and irrelevant.

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