Holland’s launches new Micro Pie range
Holland’s Pies has extended its frozen range after unveiling two brand new Micro Pies.
Rolling out in over 400 Tesco stores from 13 March, at £1.25, the company claims the Micro Pies bring an innovative concept to the frozen pie category.
The Micro Pies can be microwaved in the packaging straight from the freezer in just four minutes and will be available in two flavours: Chicken, Leek & Bacon and Steak & Ale.
The Chicken, Leek & Bacon Micro Pie includes British and Irish chicken, sliced leeks and smoked bacon, seasoned with pepper, parsley & thyme in a creamy sauce and baked in Holland’s new microwavable shortcrust pastry.
The Steak & Ale Micro Pie includes slow-cooked tender prime steak in a light ale gravy, and also baked in Holland’s microwavable shortcrust pastry.
Leanne Holcroft, brand manager at Holland’s Pies, said the company was really excited about the latest new product development within its frozen pastry range.
“As convenient as they are delicious, these tasty snacks bring our products to life in a completely new way,” she said.
“We’ve invested a lot of time in perfecting a pie that offers an even crispier and shorter pastry, an oven-baked taste and Holland’s signature flavour and we’re delighted with the finished product. We look forward to hearing the feedback from shoppers and expanding this new range to even more retailers in the near future.”
The company prepares and bakes over 1.2 million pies every week and employs more than 300 people at its Lancashire base.
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