Goodfella’s Pizza debuts vegan pizza

2 Sisters owned-Goodfella’s Pizza is set to roll-out its first mainstream vegan frozen pizza to tap the increased demand for plant-based products.

Available in supermarkets nationwide from April for £2.50, the pizza will be topped with falafel, red peppers, spinach, white onion, harissa sauce and a hummus drizzle.

The brand, which is on the verge of being acquired by Nomad Foods for just under £200m, claimed the launch was the first mass-market vegan frozen pizza fully approved by the Vegan Society.

 “We’re meeting the demand of a huge number of people in the UK who don’t want to eat animal products, and what’s more – it’s really delicious,” said Goodfella’s brand manager Alex Brown.

“We think this pizza will appeal to all pizza-lovers. We’ve perfected the recipe and we’re really pleased with the result: flavoursome falafel, delicious veg, and the tastiest hummus drizzle… you’re less than 20 minutes away from a top-notch vegan dinner.”

The Goodfella’s vegan pizza is the latest in a number of bakery launches across Veganuary, a month-long celebration of meat- and dairy-free lifestyles.

Want more stories like this in your inbox?

Sign up for our FREE email newsletter


My Account


Most read