Warrens Bakery unveils new site in Bicester

Warrens Bakery is continuing its rapid expansion across the UK with a new store opening today (28 March) in Bicester, Oxfordshire.

Located in Pioneer Square, Crown Walk, the store will stock the bakery’s range of breads and hand-crimped pasties, as well as sweet and savoury treats. It is opening in partnership with local businessman Robert Crompton and has created eight new jobs for local residents.

“We have a sit-in experience with a large and comfortable seating area, wi-fi, music and somewhere to rest your feet; other bakeries in the area do not offer this,” said Crompton.

The Bicester store is part of Warrens Bakery’s plans to increase its presence, with 300 new sites opening over the next five years. Recent additions to its portfolio include Taunton, Winchester and London’s Devonshire Row and New Street Square.

“We are delighted to be opening our 15th franchise store, this time in the thriving market town of Bicester,” said Rachel Little, marketing manager at Warrens Bakery. “Our Bicester store will begin with the addition of products inspired from Around the World, offering customers the chance to try exclusive pasty flavours – each for two weeks only – throughout the season, as well as a new mouth-watering range of delectable cakes and other sweet treats.”

The Around the World range, which rolled out earlier this month, includes pasties inspired by the flavours of Mexico, Morocco and Italy.

NPD has been a focus of Warrens recently with products including a vegan pasty range, Sunday roast in a pasty and the lower-calorie Good Taste Range, which comes in at under 400 calories.

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